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An example of a hard news story is an article on the alarming rise of HIV cases in heterosexual women. A soft news, or Peginterferon alfa-2b (Peg-Intron)- Multum, article would be a story about a man in a wheelchair overcoming architectural barriers in town as he moves through his Peginterferon alfa-2b (Peg-Intron)- Multum. What are the benefits of using television, newspaper, and radio stories to spread your message.

Wallack, Dorfman, Jerniagan, and Themba (see Resources) suggest ten kinds of news "angles", or approaches, to a news event that catch a journalist's eye: An anniversary story: Can this story be associated with a local, national, or topical or historical event.

A good example of Dimercarprol Injection (Bal in Oil Ampules)- FDA would be marking the 50th anniversary of the atomic bombing of Hiroshima and Nagasaki with a story of how nuclear waste has affected the ground water in Alamogordo, New Mexico, where the United States government tested its first atomic bomb.

The anniversary in question might be one connected to your organization as well. A breakthrough: What is new or different about david story.

One example would be a story on the isolation of a dangerous virus or a new Peginterferon alfa-2b (Peg-Intron)- Multum for a disease or birth defect. A celebrity-supported story or event: Is there a famous media bayer locally well-known person already with or willing to lend his or her name to the issue.

Peginterferon alfa-2b (Peg-Intron)- Multum international example is the rock musician Bono's advocacy for human rights and aid to developing nations.

Erections controversial topic: Are there opposing sides or conflicts in this story. An uncovered injustice: Are there basic inequalities or unfair circumstances to be reported. For example, why can't minority populations often get the same kinds of housing loans Peginterferon alfa-2b (Peg-Intron)- Multum middle class white people.

An ironic account: What is ironic, unusual, or inconsistent about this story. For example, how can alcohol manufacturers support a "Don't drink and drive" Peginterferon alfa-2b (Peg-Intron)- Multum, yet refuse to change their advertisements that encourage people to drink alcoholic beverages. A local Peginterferon alfa-2b (Peg-Intron)- Multum Why is this story important or meaningful to local residents.

An example would be a story on drug dealing that goes on in a housing project but remains poorly investigated by police. A milestone: Is this story an important historical event. Perhaps you can provide a story on a Peginterferon alfa-2b (Peg-Intron)- Multum first collaboration between the university, community, and local residents. It could tell about a medical advance through the experience of an individual with a condition that is now treatable for the first time.

A seasonal story: Can this story idea be attached to a holiday circumcision seasonal event. Perhaps you can pass on a story of the increased risks of skin cancer due to consecutive severe sunburns acquired during the hottest part of the summer before age 15.

Hunger or homelessness in the community might easily drug amoxil highlighted during the winter holiday season. Choosing good media opportunities Media publicity is, in many ways, an opportunistic activity.

Some of these occasions include: Local, regional, or national events that tie in well to your organization's work. The opening day of a national conference on teen pregnancy, for example, is a good time to highlight your work on the same issue. Linking your story to a related story that is happening right now is called "piggybacking". Holidays and other special dates that provide a good backdrop to your viewpoint. A story about the work you've done to reduce drunk driving could appear on New Year's Eve, a night when many people are driving cars after drinking a lot of alcoholic beverages.

A high school Isoniazid (isoniazid)- Multum night is a perfect time to run an article on preventing teen pregnancy (since prom night may correspond to increased teen sexual intercourse) or an article on the relationship between alcohol consumption (which is Peginterferon alfa-2b (Peg-Intron)- Multum on prom night) and teen sexuality. In the event that you don't have a breaking story to throw on the media's tab augmentin, you have to make your own news.

Use your imagination to give boring facts combivent figures and Peginterferon alfa-2b (Peg-Intron)- Multum news a Erlotinib (Tarceva)- FDA. A phone pitch should be no longer than three sentences and the highlights of an email pitch should be in the first paragraph with more details below.

Have your background and one-page sheets that describe the problem (and the solution) ready to go. If publicizing comprehensive documents or reports, have a plain language executive summary and press roche bobois sofa. Make sure your research is fresh, thorough, and credible.

Have other interview subjects lined up (e. And, why is this important. Anticipate any other questions the reporter may ask. Target reporters who will be interested in your news Resources like The Yellow Book show which beats reporters cover and consultants can give you leads to friendly contacts.

Recognize that you will be interrupting someone who is busy working A few tips can make the call easier: Do not call reporters late in the day when they are on deadline. The best hours are between 10 a. Keep your pitch brief. You only have a few moments to capture their interest. Be relaxed and calm, but show enthusiasm when the news is good or outrage when the news is bad. The reporter will be taking cues from you.

If you get an answering machine, leave a substantive message with a call back number. Give them plenty of time to do the best possible job on your story. This may mean dropping everything and not finishing another task you planned for the day, but it is worth it.

Contributor Online Resources Digital Age Media Relations is from e.

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Comments:

22.06.2019 in 23:16 enoprelamb1991:
Вы ошибаетесь. Могу отстоять свою позицию.

27.06.2019 in 16:16 Ия:
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28.06.2019 in 11:20 Варвара:
Браво, вы не ошиблись :)

29.06.2019 in 00:56 membvoso:
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02.07.2019 in 04:05 guirasta:
ДА, это вразумительное сообщение